Harley-Davidson Hells Bells

This Harley-Davidson holiday campaign counters the traditional. We created "Biker Claus", a bad-ass Santa for those who may not have been on the nice list. The campaign encompassed a national TV presence along with a social media rollout that engaged people to become "Certified Naughty" and create a wish list for Biker Claus. This increased click-thru rates and online sales climbed by 15%.